As the boundaries between the physical and digital worlds blur, digital fashion is redefining how we perceive clothing and identity. Virtual garments, NFTs, and 3D avatars allow users to express themselves without environmental waste or production limits. Luxury brands like Gucci and Balenciaga are investing heavily in virtual collections and collaborations with gaming platforms. This evolution also democratizes access—anyone with an internet connection can own or design digital couture. Beyond aesthetics, digital fashion represents a shift toward sustainable consumption, creative freedom, and the future of personal branding in the metaverse.
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