What started as a grassroots movement in skate parks and hip-hop communities has evolved into a multi-billion-dollar segment of the fashion industry. Streetwear has transcended subculture, merging with high fashion through collaborations like Louis Vuitton x Supreme. Its appeal lies in authenticity and accessibility, bridging the gap between casual wear and couture. The culture around streetwear thrives on scarcity, drops, and digital hype, redefining modern luxury. As the lines between “street” and “runway” continue to fade, streetwear remains the pulse of contemporary fashion.
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