Luxury fashion once equated extravagance with excess, but today’s consumers demand ethics alongside elegance. Brands like Stella McCartney and Prada are pioneering eco-friendly materials such as recycled nylon and plant-based leather. Transparency in supply chains and carbon-neutral production are now integral to brand storytelling. Sustainable luxury also emphasizes durability over disposability, appealing to the growing class of conscious consumers. The fusion of sustainability and exclusivity marks a new era—where luxury is not about having more, but about making better choices for the planet.
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