Sabina Socol and Pujka
Digital figure for several years, Sabina Socol launches Pujka, a brand of women's clothing today, immediately and for a long time. Following a conscious and virtuous model of pieces that will come drops after Drops, draw a complete wardrobe, the young entrepreneur wishes to offer a current fashion that slows down time and reasons the seasons. In this first delivery to 90S accents, silk pants, a cashmere body, a cache core in silk muslin…
Being in the real, the concrete, the just. An anchor in today's life by highlighting what it offers such enjoyable. Share when we have not been able to do it enough for several months. Create and therefore indulge without eyeshadows.
More than imagining it, she shaped it with her heart, invested and thoughtful, and a major conductive line in mind: sincerity. Because to give birth to Pujka, the brand had to look like him, and in every way, she follows the forever convictions of the digital entrepreneur. Here are his pillars.
A brand that brings together
Together we are stronger. And above all we have fun more. Sabina Socol knows it and the word "Pujka" refers to this. Behind this code name hides a mystery game, invented by his friends. This teamwork and the unifying character of a game, here is what the Pujka adventure is tending: to become a link.
Continue talking to a multitude of women
Perhaps because she was able to spend a large part of her career observing her faithful community so cosmopolitan, Sabina does not want Pujka to draw the robot portrait of a woman. No offense to categorizations and easy shortcuts, there is no Pujka woman. There are Pujka women. This is why the brand revolves around all except basic pieces, but that we can ... sorry, that we have to attribute and bring to life, far from a diktat of looks and pace. But if you had to stick to her clothes a label, she would then be that of trust, reflections of strong personalities who know where they want to go.
Freedom of hedonism
Pleasure is the engine of creating Sabina and could only be the common thread of a brand that looks so much like it. This is why the latter was built on a simple desire: that of pleases yourself above all, to dress for the reflection of the mirror more than for the gaze of others. Because it is in the assurance of his choices that the most racy and captivating beauties is born.
A cloakroom adapted to real life, not to a daily fantasy.
Because they were imagined by a young woman who has never watched contemplative the hours spinning, Pujka's pieces are adapted at the time, her rhythm, her joys and her constraints. They can be those of an urban working girl who frees himself from the boxes, from a silk pants decision maker. Like the looks that Sabina has shared so many years on her networks, the pace is sexy in her playfulness. Or the charm of the candor who seduces without burning. Finally, if these pieces are made to be everyday allies, they remain precious in many ways. Because the designer could not offer something she would not put. Ah yes, always this online sincerity of sight.
Sustainability by the heart.
If the brand is willing in its time, it could not build its foundations without thinking of its responsibility for tomorrow. In this collection and those that will follow, the ultra-important notion of sustainability is triple. -Gamme already, which gives it an extended future. Noble materials such as silk, cashmere, attention to prestigious details and finishes, all made inside European borders. In its distribution also since each drop will present truly limited series to avoid the slump of overproduction at all costs. Finally in the style of the pieces which are imagined by Sabina Socol. In contrast to seasonal crush, she reflects them as essentials that we will wear season after season.
Portrait by Nathaniel Goldberg and text by Louis Bompard.